Does The Stock Broker Offer
Quality Education?

While a reliable and functional trading platform is vital, you should also make the effort to examine the brokerage’s educational offerings and test the search feature.

If you’re a beginner at investing, you need to find advice on how to use certain data and learn terms you don’t know. If there’s a subject you’ve been thinking about or a metric you don’t fully understand, do a trial run using the search function and see if you can find the information you need quickly and effectively. 

Stock Broker’s Quality and Usability

Educational resources have no value if you cannot access them easily. A good platform or website should provide a broad range of educational information, in many mediums, to ensure clients can easily find the information they seek in a format that works for their learning curve. Before we dive into the specific types of educational resources you should expect from a decent brokerage, let’s first make sure those resources are easy to use.

What types of Educational Resources Does the Broker provide?

Whether it provides videos, webinars, articles, or user forums, the format needs to be the right one for you.

Where do the educational resources come from?

If the broker puts together work from other sites, make sure those sites are trustworthy. If the site contains a blog or other contributor content, then make certain that the contributing authors have the authority and the expertise you can rely on.

Does the Broker Offer Education for Beginners?

These can include portfolio management, fundamental analysis, how-to-articles, and other beginner topics.

How Efficient is the Platform’s Search Function?

You can figure it out by typing a regular investing term or searching for topics you have questions about. How fast was the search function able to retrieve the information you required? Was this information instantly visible, or did you have to click through a few pages to access it?

Analytical Assets

Is there enough Fundamental Information available?

Stock profiles, for instance, should include historical information for the issuing company, such as earnings reports. Financial statements (such as cash flow, balance sheets, and income statements), stock splits, dividend payments, and SEC filings. There should also be data regarding any insider trading activity.

Is there market information for the US and foreign markets? How about the industry and sector data? How deeply are you able to dive into the conditions surrounding market performance?